Why golf club maker Callaway is moving away from the fairway

With a document variety of new golfers teeing off in 2020, Callaway, the maker of golf balls, golf equipment, baggage and attire, is prospering.

Callaway introduced internet gross sales of $ 652 million for the primary quarter in Could, up 47% yr over yr.

“Callaway was primary in golf equipment even earlier than Covid, I am going to name it putters, drivers and irons,” stated Jefferies analyst Randy Konik. “They outperformed the trade and had been additionally quantity two behind Titleist.”

Callaway has additionally moved off the green. In March, the corporate accomplished its merger with the golf leisure firm Topgolf, which mixes digital driving ranges with meals and cocktails.

“This can be a transformative merger. It creates an entity that does not actually mimic what exists in the present day, merging the main golf gear firm with the main golf leisure firm,” stated Chip Brewer, Callaway CEO.

Previously yr, practically 37 million gamers tee off on a golf course or participated in an off-course exercise equivalent to a driving vary. Virtually a 3rd of the US inhabitants noticed, learn, or performed golf in 2020.

However with the anticipated restoration from film theaters, journey and live shows, will golf membership makers like Callaway and its rival Acushnet be capable of keep their momentum?

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